As additional evidence of how digital media dominate present day entertainment, Amazon announced Thursday that its consumers now purchase a lot more e-books for its Kindle unit than all print publications -- hardcover and paperback -- merged.
Amazon e-books outselling print books
Provided that folks seem to invest more and far more of their time peering at glowing electronic screens, this was probably bound to occur.
Nevertheless, the swiftness of this sea change -- three-and-a-half a long time soon after the Kindle hit the market -- appeared to catch even Amazon by surprise.
"Customers are actually picking Kindle publications a lot more usually than print textbooks. We had higher hopes that this would take place eventually, but we in no way imagined it would occur this quickly -- we have been selling print textbooks for 15 many years and Kindle guides for less than four many years," mentioned Jeff Bezos, Amazon's CEO, in a statement.
Amazon launched the Kindle e-reader in November 2007. By July 2010, Kindle book product sales had surpassed hardcover book product sales, and six months later, Kindle publications overtook paperback guides to turn into essentially the most well-known format on Amazon.com, the online retailer stated.
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